AI Operations — case study
We don't talk about AI. We run on it.
In January 2026 this studio lost its technical partner and faced a choice: scale down, or reorganise. It chose the second. Claude Code and Claude Cowork became the development and operations team — and what you are reading is the result, not the promise.
One architect
five workstreams
Development
5,400+ heritage records under management
A complete WordPress platform with a five-level membership system. The operator application funnel — custom fields, email flows, CSV export — was built in one working session. This corporate site: designed and built in one week.
Content
5 languages, one editorial voice
Editorial production in Italian, English, French, German and Spanish for a community of 841,000 members — welcome flows, posts, pages and transactional email, coordinated as one voice.
Sales
30–45 minutes a week for the lead pipeline
Signals from the community — comments, applications, keyword alerts — are classified, prioritised and turned into first-contact drafts. One person reviews and sends.
Design
0 external graphics studios
Banners, social images and partner materials are produced in-house, coordinated with the identity you are looking at right now.
Administration
Human validation on every document
US company and tax documentation prepared and kept in order with AI assistance. Accountants and compliance providers validate — they do not produce.
The point
A fraction of the structure, more speed — and it's replicable
The cost of running this studio is a fraction of a traditional agency's structure, and execution is faster. This is not a consultant's theory: it is the profit and loss account of the person writing this page.
The same method absorbs the three chronic bottlenecks of every heritage business: multilingual content, guest and visitor communication, and visibility in search — including AI search.
A rule we keep: real numbers only. Every figure on this page is ours and documented. You will not read "save 70%" here — we don't publish what we can't prove.
Want this way of working in your business?
The AI Operations Setup configures it on your own accounts, guides your team in writing on your real cases, and leaves you autonomous.